How do you build an audience before a show has launched? How do you visually capture the essence of audio? This full-service branding project brought The Cultured Podcast to life and built a community around the brand weeks before the podcast even launched.
Putting a new podcast on the map
Putting a new podcast on the map
The Cultured Podcast is a unique weekly podcast that breaks the barriers surrounding arts and culture through relaxed conversations with artists and makers. The goal with this project was to build a visual brand around the podcast that embodied the brand’s main characteristics: artistic, approachable, energetic, fresh and diverse.
The website is launching in two phases, first as a landing page with a hero-style image and simple call to action: the join The Cultured Crew mailing list. The full site launches with the podcast on Sunday, August 20, the design of which aligns to podcast best practices (there are few because the industry is still experimental). The fully launched website will feature simple navigation that focuses on content consumption—the central user actions being listening to episodes and learning more about topics covered in each episode via the show notes.
I also set out to build a community around The Cultured Podcast by developing The Cultured Crew—a mailing list that will one day evolve into a members-only community—and delivering consistent, engaging digital content on Instagram, Facebook and Twitter.
Client:
The Cultured Podcast
Date:
August 9, 2017
Category:
Branding, Content, Digital, Web Design
