Now booking select advisory engagements
- michelle@frqncy.media
- Based in Atlanta. Serving the globe.
I work alongside marketing and communications leaders at nonprofit, mission-driven, and charitable organizations to align their story, strengthen the editorial system, and help major content investments reach the people they were made for.
years directing editorial
across three continents.
Nonprofit communications teams are often asked to translate everyone else’s priorities at once. Meanwhile, your team is still managing channels, deadlines, approvals, vendors, and internal politics. My role is to step in as a senior editorial partner with enough distance to see the system and enough production experience to make practical recommendations. Here are the four ways I do that.
01 / 04
I help define the core editorial spine so leadership, programs, development, and communications are not pulling the work in different directions.
02 / 04
I help the right people make the right decisions at the right moments, so comms is not left solving an organizational problem without authority.
03 / 04
I help your team stop treating every platform like a dumping ground and start giving each channel a clear job.
04 / 04
I help source, brief, and manage vendors so content stays aligned from idea to delivery instead of getting lost between strategy and execution.
I help your organization make better decisions about what to say, who needs to align around it, how the story should iterate across multiple channels, and what standards should guide the work before time and budget are invested in production.
For mission-driven organizations, that usually means working across more than one center of gravity — leadership, communications, programs, development, external affairs, funders, partners, and sometimes regional teams. My role is to look at the full editorial system, not just one campaign, channel, or message.
STAGE 01
I help clarify the brief, audience, story, channel logic, standards, and decision rules before time and budget are committed.
STAGE 02
I help manage the editorial throughline across vendors, scripts, edits, campaign assets, internal reviews, and shifting stakeholder feedback.
STAGE 03
I help the team review performance, understand what the metrics mean, and make better decisions for the next round of work.
I’m an editorial director, producer, and strategist with nearly two decades of experience. I’ve led work for globally recognized voices, built production teams, managed complex campaigns, shaped award-winning stories across multiple channels, and seen where strong ideas break down between strategy and execution.
I help nonprofit teams make clearer editorial decisions before more budget, time, and trust are spent on content that does not yet have the structure to succeed. My goal is to help your team create content that is clearer, more useful, more aligned, and more likely to produce the results it was made for.
across print, audio, video, social — and 3 continents.
for client content portfolios.
My support is best suited for organizations doing critical work that advances our communities. I’m especially passionate about helping mission-driven teams that are managing complex ideas, distributed stakeholders, and content that needs to reach multiple audiences without losing its integrity.
If a few of these sound familiar, it’s a good sign that an editorial audit is what your team needs next. Most client relationships begin with an organization-wide audit and internal alignment process. From there, I support the ongoing editorial mission and provide direction and execution management across the next phases of content growth.
You've invested in campaigns, videos, podcasts, newsletters, or social content without seeing the results you expected.
Your team is producing content across multiple channels, but the pieces do not feel connected.
Leadership, programs, development, and communications are not aligned on the core story.
Your team keeps debating platforms when the real issue is audience, strategy, internal decision-making, or distribution.
Your comms team is being asked to execute without enough authority to shape the brief.
Your organization's content is strong, but it does not make your mission feel as urgent, credible, or actionable as it is.
These quick case studies show how I work with clients when the stakes are high and needs are ever-evolving.
I built the editorial framework behind The Jane Goodall Institute's Hopecast: what the show stood for, which conversations belonged, and how guest selection could protect Jane Goodall’s voice, legacy, and mission credibility across every episode.
I helped Function Health step back before production began, shaping content concepts, host and guest frameworks, production workflows, visual direction, and studio needs so the internal team could make smarter decisions before investing in execution.
I worked with collaborators Climate Finance Fund and New Energy Nexus to build an on-location series at COP28 in Dubai in just six weeks. I defined the editorial throughline, guest logic, and production approach needed to turn real-time conversations into a focused climate-tech series with a clear point of view.
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