Now booking select advisory engagements
- michelle@frqncy.media
- Based in Atlanta. Serving the globe.
I'm an editorial director, producer, and strategist with nearly two decades of experience across agency work, institutional communications, print publishing, multimedia production, and mission-driven storytelling. I've worked inside the pressures your team is navigating: competing priorities, multiple stakeholders, nuanced narratives, and content that needs to reflect the importance of the mission it serves.
Now, I bring that experience to mission-driven organizations that need senior editorial direction without adding another full-time executive role.
Each chapter taught me something practical about how complex organizations shape public stories: how decisions get made, how audiences pay attention, how approval systems affect quality, how production breaks down, and what communications teams need from a senior editorial partner.
Global agency work
I learned how to turn organizational priorities into public-facing strategy under pressure: counseling clients, developing digital recommendations, staffing media moments, managing press outreach, and earning national placements. Nonprofit communications teams often need more than messaging — they need a partner who understands reputation, stakeholders, and execution at the same time.
Fortune 500 comms
I managed marketing strategy and internal communications for major institutional teams, including work read by 15,000 employees. I built campaigns, led employee engagement efforts, coordinated high-stakes logistics, and created content that had to align multiple internal clients — a practical understanding of how large organizations make decisions and where content gets slowed down.
Nonprofit public relations
I worked for the nonprofit convention and visitors bureau to promote Atlanta as a major destination for group, business, and leisure travel, developed proactive media strategy, prepared executive messaging, and helped shape public perception through press, events, and destination storytelling. This is where I learned how to translate place, culture, economics, and audience desire into stories people can actually understand and care about.
Travel print publishing
I oversaw editorial direction, content planning, and production for two city magazines with nearly 300,000 monthly readers. I increased web traffic by 80% in six months and online engagement by 22% in one year. This chapter sharpened my editorial judgment: what belongs in the story, what the audience needs, and how to make complex cultural context feel specific and useful.
Multimedia production
As the founder of FRQNCY Media, I serve as strategic and editorial lead across audio, video, social, and multimedia productions. I've overseen production for branded podcasts, concepted dozens more, executive-produced work for figures including Dr. Jane Goodall, Diane von Furstenberg, and Alicia Silverstone, and led on-location production across three continents. My work at FRQNCY gives me the practical experience of what it actually takes to move from idea to finished work.
Editorial leadership
I've built teams, managed budgets, designed workflows, reviewed financial systems, and served as Vice Chair of the Board for a mission-driven arts organization. I understand the executive side of the work: competing priorities, constrained resources, board expectations, staff capacity, and the need for communications to support the organization without becoming the place where every unresolved decision lands.
A few concrete reference points from throughout my career across editorial, production, institutional communications, and mission-driven content.
I've led editorial and production work connected to voices in conservation, women's rights, and animal advocacy.
and many other areas of public interest work that need public trust, narrative clarity, and strong audience connection.
Impressions generated across client content portfolios. I understand content as both editorial work and public-facing performance.
For client podcast content. Recognition matters less than usefulness, but it reflects a consistent standard of craft.
Impressions generated across client content portfolios. I understand content as both editorial work and public-facing performance.
Plus many more mission-driven organizations across three continents.
My work in content strategy and production has spanned continents, crossed borders, and pushed the bounds of geography.
Schedule a discovery call
